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Josephine Scott London

Jun 7, 2024

From modern minimalism to the perfect romantic florals, Josephine Scott's exclusive collections offer timeless beauty for stylish brides

At Josephine Scott, we pride ourselves on being at the forefront of bridal fashion, continuously setting trends that define timeless beauty and the epitome of elegance. In this exclusive blog post, we share expert insights into the latest bridal trends that are captivating brides. Whether you’re planning a grand celebration or an intimate affair, these trends are sure to inspire your wedding day look.

Simplicity is making a strong statement in bridal fashion. Modern minimalist gowns, characterised by clean lines, sleek silhouettes, and understated elegance, are becoming increasingly popular. These gowns emphasise the beauty of the bride, allowing her natural radiance to shine through. All of our gowns feature luxurious fabrics like silk crepe and satin, which add a touch of sophistication without overwhelming the simplicity of the design. Our favourite gowns for mastering modern minimalism are: Beth, Christina, Molly and Reagon.

Gowns featured: Reagon - Beth - Christina - Molly

Statement sleeves are taking centre stage this season, and were certainly taking Barcelona Bridal Week bystorm. These bold additions add a touch of drama and romance to any gown, making a memorableimpact. Whether you prefer delicate lace sleeves or voluminous tulle, this trend offers a variety of styles tosuit every bride’s taste. Our favourite statement sleeve gowns are: Milla Lux, Clemy, Stephanie and Anais.

Gowns featured: Milla Lux - Clemy - Anais - Stephanie

Although statement sleeves have become increasingly popular, lace still remains a timeless favourite among our brides, but this season, it’s all about ethereal lace detailing. Think delicate, intricate patterns that create a whimsical and romantic feel. Chantilly lace, with its fine and detailed design, is especially popular. Lace appliqués and overlays can add a touch of vintage charm to a modern silhouette, creating a perfect blend of old and new. Our Mia gown from our Debut Collection features a modern, romantic leafy lace with delicate shimmery sparkle cascades from the bodice down the skirt to a stunning train, but if you’re looking for an all over lace gown to really wow, why not opt for Kitty. Reminiscent of regal brides like Kitty Spencer and Princess Grace of Monaco, Kitty is a showstopper crafted from the finest embroidered lace with a full skirt, dramatic puffed shoulder sleeves and on-trend sophisticated high neckline that adds grandeur. 

Gowns featured: Mia - Kitty

While traditional white and ivory gowns are always in style, more brides are opting for gowns with a splash of colour. Soft blush, champagne, and even subtle pastel shades like powder blue and pink are making waves. These colours add a unique twist to the classic bridal look and can complement a variety of wedding themes and venues. 

Gowns featured: Audrey Lux - Constance

And finally, brides are loving the idea of gowns that offer multiple looks in one. Convertible dresses with detachable tops and sleeves allow for easy transitions from ceremony to reception. This trend is perfect for brides who want a dramatic entrance and a more relaxed look ready to party. Take a look at our transformative gowns that can be taken from day to night. 

Gowns featured: Gabriella - Josephine - Ashby

Gloves: Cornelia James

These are just some of our gowns which show, how you can have two, even three styling options, by removing or adding sleeves, gloves or a bardot wrap.

At Josephine Scott, we are dedicated to creating bridal gowns that embody these trends while ensuring each bride feels uniquely beautiful on her special day. Our team is here to bring your vision to life with exquisite craftsmanship and personalised service.

Embrace the latest trends and discover the perfect gown that tells your love story. Schedule your appointment with Josephine Scott today and let us help you find the dress of your dreams.

Find your nearest stockist, or visit our flagship showroom at the Luton Hoo Hotel today.

For all bridal enquiries, please email:

Instagram: @josephinescottlondon

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