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Holly Willoughby is the modern-day princess in 'Dress of Dreams' by Josephine Scott

Jospehine Scott London

Feb 13, 2023

Holly Willoughby wears 'Audrey' gown on last night's Dancing on Ice. Labelled a modern-day princess, Holly celebrated her birthday in style!


Holly Willoughby wears 'Audrey' gown in Rose on last night's Dancing on Ice... Labelled a modern-day princess!

Josephine Scott's debut collection was revealed only months ago and is already attracting the attention of the UK's top celebrity stylists. Holly Willoughby wears 'Audrey' gown on last night's Dancing on Ice for 'Icon's Week'. Labelled a modern-day princess, Holly celebrated her birthday in style! It's clear that Josephine Scott designs are stylish enough for the red carpet, or in this case the ice rink!

Holly celebrated her 42nd Birthday in style! Tagging @josephinescottlondon to her 8.1 million Instagram followers.

Holly looked like a princess in her pink ball gown

Audrey, from our The Debut Collection was Holly’s gown of choice to wear for the ITV show and was watched by millions. Viewers were bowled over by how amazing Holly looked which caused a stir throughout the internet, with comments to include;

"Holly Willoughby's dress might be the most beautiful dress I’ve ever seen”

"Holly looks beautiful in her dress."

"WOW!!! Such a stunning knock-down gorgeous princess!”

"Oh my goodness, Holly Willoughby, your dress is stunning."

The Audrey gown, by Josephine Scott is a modern beauty, inspired by a 1950s icon, a strapless full A-line in luxurious mikado embossed with embroidered floral lace. A timeless modern strapless gown, with a built-in couture corset to create an enviable hourglass silhouette. Embossed with luxurious embroidered lace to add drama to this sophisticated gown finished with pearl buttons along the train.



Holly's choice of gown created controversial conversations all over the internet and social media with articles in every major online news page across the UK. Headlines included;

Melanie Macleod, Senior Health and Fitness Writer of Hello! wrote:

"While Phil looked dapper, all eyes were on Holly's showstopping ensemble, which featured white floral embroidery". As always, Holly's loyal fans were blown away by the look, rushing to comment on her Instagram post. One person wrote: "The dress is out of this world!" while another added: "You look like a princess Holly."

Articles that joined the debate included Headlines by Good Housekeeping, Hello!, Ok!, Entertainment Daily, Express, Mail Online and many major regional online publications

Other press directed fans to Jospehine Scott to buy Holly's 'Fairytale' gown



Celebrity stylist @danniiwhiteman also shared images and videos of Holly looking stunning in our Audrey gown, with viewers voicing praise for the pockets!


We loved seeing Holly Willoughby wearing our gown, especially to celebrate her birthday and valentines week, on ITV's most glamorous show of the season - it was the perfect excuse to wear a beautiful pink ballgown and we thought she rocked it!

AVAILABLE NOW 'Debut' by Josephine Scott London

22 pieces in the collection plus coordinating accessories and veils

Retail price £1,800 - £4,500 - UK sizes from 4-18

Find your nearest stockists;

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